It is equal but is not the same. Magazine ad.

Good morning, evening or night, anywhen and anywhere you are.

This last week I was working designing a new static add for a campaign which was already made.

I think you know about of Nintendo Company, is a Japanese multinational consumer electronics and video game Company founded on September 23, 1887.

“What color is yours?” was a huge and aspiring international campaign for the launching of the Gameboy color in 1998. The original target audience was the kids and teenagers between 8 and 17 and young adults between 18 and 30, gamers who had played with the first black and with Gameboy.

This is the original ad,

 

What color is yours? ad
What color is yours? ad

the ad is looking for expressing friendship and diversity, using the red and yellow in the center at the same time is expressing intensity and joy. One important thing is that even the all devices are relatively small, remain they are the main point in the whole artwork.

Uses just one single heading with a typography Sanserif of the decorative family, made it with a stencil, which looks irreverent and modern, almost like a wall in the street.

This ad is aligned horizontally, and repeat the same concept over and over again five times, and order the colors for brings the more possible contrast over the white background, actually, there are other Gameboy colors which are not in this ad, like the white, gray and pink.

Like I said the multicolor pallet gives to the composition a sense of boldness and variety.

This is the new ad.

original ad by Joseph Bustamante

To remark the consistent in the campaign I am using the same pattern repetition, the same number of objects, same color pallet, and the same heading, with a different font but of the same family. Also the concept to contrasts with the white background, and connect the product with a character.

I decided to keep away the black one to give room for the pink to make the ad more jazzy and funny. Instead of models I used the classical and most significant characters of the classic Gameboy, but now in color, the viewer, or audience feels attraction and sympathy for one, and I made bigger the devices, to give them more relevance. I remarked also the Nintendo logo.

Thanks for reading, I hope you like it, this was my ad, leave know in your comments any idea or some detail I forgot or I could improve. Thank you.

 

originals:

original ad here

new ad here Mario, Ghost, Picachu, Link, Kirby, logo, and Gameboys.

One Ad, Adding Creativity to a Couple of Photos.

ad by josep Bustamante.
ad by josep Bustamante.

Hello, through these 4 weeks I had a challenge, creating an static TV ad and Facebook ad, with some specifications for the following audience Female on an age 18 – 24, Single, with Master or Doctorate and an income between $15,000 –$39,000 who watch TV and Social Media…. that was a little hard… And the product: Desk Drawer Organizers. Even is something simple, maybe bored, I want to leave clear a message, our product ends the clutter of your drawers and harbor pace, order and organization.

Even is something simple, maybe is something boring, I want to leave clear a message, our product ends the clutter of your drawers and harbor peace, order, and organization; in a funny way.

All started with an idea in a sketch, I had two ideas (the second and third are in fact the same.):

sketch by joseph Bustamante
sketch by joseph Bustamante

sketch by joseph Bustamante
sketch by joseph Bustamante

But I decided for the simpler, and actually, for the second one, I would need a very specific group of photography hard to find. So, with just two common photos I could blend it and make the ad, you can review the originals at the bottom of this post.

Because the principle theme is something about writing, the most important was choosing the typography, in this case, I decided for the body one of script category, called Sacramento, and for the headings two different category for make a significant and remarkable contrast, first the same Sacramento, to make a kind of Repetition and second Akko from the Sanserif category, in a strong jazzy color.

ad by josep Bustamante.
ad by josep Bustamante.

I played with Proximity, to group the heading even is made of two contrasting fonts,

ad by josep Bustamante.
ad by josep Bustamante.

And we align in diagonal the content doing a kind of asymmetrical repetition which means the transformation of chaos to order.

ad by josep Bustamante.
ad by josep Bustamante.

In this ad I have a background and foreground this remarks the mean theme and acts like other took to represent the transformation.  In conclusion, again the simple principles of design helped to build a whole design that actually works to transmit the message. What do yo think?

 

originals:

background The British Library.

foreground freepick.es 

Blank white writing book on a school desk with various paints, crayons and pencils.

A Little artboard, a Great Design. reloaded

Like in the last week, the time is for exercise the principles of design in a really small artboard (60px by 60px): icons. Sometimes we think that little draw is really small to be designed or for having enough space to apply a good design, and no matter too much the detail, but that is not true, the smallest and simplest artwork usually is the best. I thought in the target audience through I designed these icons, all people who use a cellphone can understand, since an adult or child, and represent and emotion easy to understand and easy to use, with a simple stroke, shape and concept.

Look these icons set I redesigned with the theme of traveling and landscape, I improved with your comments (thank you very much by the way) actually, adding more details.

set icons by Joseph Bustamante
set icons by Joseph Bustamante

 

1, London.

Even an icon is designed for not to be appreciated for a long time, (the people will see it for a couple of seconds, I think 2 maybe 3) we can detail it to bring it quality. I tried to add contrast, to highlight the Big Ben and the red bus to create the concept of London.

set-icon-london by Joseph Bustamante
set-icon-London by Joseph Bustamante

 

2, Just a Castel,

In this case, I used the repetition of geometric shapes for making a Castell, and to add shadow and depth with the same shapes, just with triangles and squares, and we imagine a place.

set-icon-castle by Joseph Bustamante
set-icon-castle by Joseph Bustamante

 

3, Mountains.

This is really incredible, how the contrast in color the same color in a different tone and repetition between the shapes creates a whole concept, in a group of layers we can create a complex landscape.

set-icon-castle by Joseph Bustamante
set-icon-landscape by Joseph Bustamante

 

4, Desert in the night.

In this, the proximity of the objects and its size on the artboard creates the sense of distance and depth.

Like in the last week, the time is for exercise the principles of design in a really small artboard (60px by 60px): icons. Sometimes we think that little draw is really small to be designed or for having enough space to apply a good design, and no matter too much the detail, but that is not true, the smallest and simplest artwork usually is the best. I thought in the target audience through I designed these icons, all people who use a cellphone can understand, since an adult or child, and represent and emotion easy to understand and easy to use, with a simple stroke, shape and concept.  Look these icons set I redesigned with the theme of traveling and landscape, I improved with your comments (thank you very much by the way) actually, adding more details.
set-icon desert by Joseph Bustamante

 

You just look an icon 1, 2 or 3 seconds to judge it, immediately you recognize a good one of a bad one.  But if the icon is well designed you understand easy and can express a better idea, concept, and art, and simply works better.

Exercising, Transforming, Designing.

Hello, this time let’s analyze one design by me. This will be an exercise of how to apply principles of design to make a professional work, I took an article which looks a little simple and writes for adults, that makes is some boring for young men or kids, so I decided to transform the article putting attention in that audience, and make it better for them.

 

Let’s take a look. You can find the original article here.

First page.

In the original article, the title and this photography are separated, I redesigned it with a cooler and modern typography, DK Mandarin, and make a contrast between them with color, actually the color of two Pokemon. We start reading since here and I try to catch the attention of the reader with a quotation.

 

Second page.

For the body of the article, I chose an old style type for the paragraph (Mongolian Baiti), and a san serif for the quotes and subtitles (Avenir Next). Here the alignment positions the text just on the top and button of the page, it seems is just a little but with three columns there can be a lot of information.

Third page.

I took this two photos some time ago, with the same app Pokemon Go, I added it, on the second page and this, really helps to make the text more flow with white space for rest and pause the reading. I like playing with the proximity between the text and the images that make looks fun and easy to read.

 

In conclusion, even the original article is a professional work I achieved the content is more organized and easier to read for to hook the young audience, even if they just give a quickly view through pages.

 

 

Three Secrets of Photography for Non-Photographers.

In this post, there are a basics guidelines of three important concepts that every professional photography knows but anyone of us can easily learn It and apply it to our photo, and joy a nicer experience viewing our memories uploaded in social media or for our records or journals. Once you start to apply it you notice the difference and you shall recognize why the goods photo by a professional photographer works, so are easy to understand and nice to view.

The rule of threes.

© Gregory Colbert
© Gregory Colbert

Have you noticed sometimes a digital camera function with which appears one nine square greed on the screen? Is that for play tic-tac-toe? Well, no, that greed helps you to apply the rule of three. This rule say that if you divided the screen in three equals parts horizontally and three equals parts vertically with 4 lines (the same as a tic-tac-toe) and the important action or central elements of the photography must be located in the intersections or along of this lines. The tic-tac-toe greed in your camera or cell phone really makes it easier. Try it yourself.

Look at this example by Gregory Colbert, a professional, popular, a good photographer, and also he is a nice guy, how he locates the relevant elements along the lower and the right lines, following the rule.

© Gregory Colbert
© Gregory Colbert

Leading lines.

© Gregory Colbert
© Gregory Colbert

No doubt the lines affects the images, our brain reactions to that lines in an image or landscape, like if this would be arrows, our brain wants to know what is there further. The thing is you need to use the lines to your advantage. Recognize how in your composition or photography the lines draw a natural arrow which leads the viewer, so lead it to where you want; uses this lines to do it.

This time, again the nice guy, Gregory Colbert, uses diagonal lines from the stairs, to make the movement of the eye viewer through a trip around the elements he wants you look. You will have a really nice time knowing more about the work of Gregory Colbert here.

© Gregory Colbert
© Gregory Colbert
© Gregory Colbert
© Gregory Colbert

The depth of field.

© Kim Leuenber
© Kim Leuenber

A photography is a two-dimensional medium, you must put attention to the background, middle ground and foreground, and make this three contrasts (the most important) or kidney, giving to photography a sense of depth. A photography has not just one plane, is made rather by layers. This principle provokes you fell a photo with a depth of field like a real photography more than a cartoon.

In this photo Kim Leuenber, take shots of the little vintage and realistic toys, but choosing and focusing correctly the background and middle ground he achieves you think is a truth vehicle and a good take.

© Kim Leuenber
© Kim Leuenber
© Kim Leuenber
© Kim Leuenber

Look at these examples of practicing, I am not a professional photographer, but applying these principles my photos looks better.

snail steirs. by Joseph Bustamante
snail stairs. by Joseph Bustamante
snail steirs. by Joseph Bustamante
snail stairs. by Joseph Bustamante
The tejocote. by Joseph Bustamante
The tejocote. by Joseph Bustamante
The tejocote. by Joseph Bustamante
The tejocote. by Joseph Bustamante

 

Polan. by Joseph Bustamante
Polan. by Joseph Bustamante
Polan. by Joseph Bustamante
Polan. by Joseph Bustamante

Thanks for reading. Leave a comment or share it.

Simple contrasting, and simple type choosing, for simple professionalism.

One of the most important objects for achieving a good design is the type. Using the correct type makes the difference between a success design and a huge printable mistake. Even when someone couldn’t know the specific feature of the characters and what category this belongs, everyone can recognize the power this has to design, when we read some flyer, card or pamphlet, any piece of printed publicity, with a common typography or a common combination, immediately our brain relates it with the place where we saw for the first time or where we are acquainted with that kind of type, so we think in word, or a statement from the bank, or a bill, or a ticket, and think this was made for a novice with power point. In this post, I will try to show you how the correct type and combinations convert a design in a professional work design.

I will analyze this image taken from the collection of picture quotes from The Church of Jesus Christ of Latter Day Saint, on his official website, (© 2015 by Intellectual Reserve, Inc. All rights reserved) we have not more information about the designer, but you can watching and download here.

meme-nelson-women-eve-1664520-print
original design

The image has 4 different type, and all works and combines successfully.

First of all, we need to discover what kind of type is each one of them. The serifs are the little auction or ornaments in the extreme of stroke, and the transition is the space between two parts of the stroke of a character, where used to turn the pen for write.

types on the composition
types on the composition

The first one is evidently a script font, looks like hand lettered with a pen in a continuous stroke.

category scrip
category script

Second, this belongs to a Sans Serif category, with no serifs and no thick/thin transition in the stroke.

category sans serif
category sans serif

In this case is an old-style type, has slanted serif and moderate thick/Thin transition.

category old style
category old style

In this last case is the same than the second one, to a Sans Serif category, with no serifs and no thick/thin transition in the stroke.

category sans serif
category sans serif

The designer focused into contrast in this composition, we have 3 different type which contrasts with each next to it.

In the first place, we have the contrast with two categorize (Scrip versus Sans Serif) additionally, we have a marked thickness of stroke and size.

Secondly is the same trick even looks completely different, a sans serif versus an old style with a marked thickness of stroke and size.

contrating
contrasting

In conclusion, we could have a simple and nonprofessional work without this simple principles, imagine the same type and the size for everything would be a boring composition so then a boring world.

 

Marina Rodil. Irreverently elegant.

Marina Rodil Aka Lila Garamond is an argentine graphic designer who works principally in London, Argentine and Mexico and Spain, she performs publishing, magazines guides, branding, editorial work, corporate image and producer of content for sites and publicity, she is a freelancer and actually you can find her for booking in Domestika or his own web site marinarodil.com, even the site is some neglected is really easy contact her by his telephone number that the site provides.

She has worked with Campari, Smart Box, Camper, Icon, Ray Ban and BMW, you can review his portfolio in her website.

Amnesia and Icon Magazine cover

Marina preformed this cool and success two magazine covers for Amnesia magazine with Elijah Wood in 2015 and with Icon magazine of Prisa, with Gael Garcia Bernal in 2014, she was in charge of art direction and production, photography by Xavi Sancho.

Following I will try to pull apart his excellent design…

Alignment.

In the first cover Marina choose a simple centered alignment for make more combination with the completely frontal photography of the model and distribute the in two groups aligned on the top and bottom, but in the second one is more interesting that she breaks the symmetry and nothing is balanced and is all around the space.

aligment of editorial design of Amnesia and Icon Magazine cover by Marian Rodil

Proximity.

In this case she group and get close the related information and lead the attention of the viewer and puts away that groups to make space for the central image and focal point of the cover

Proxmity of editorial design of Amnesia and Icon Magazine cover by Marian Rodil

Color.

In first cover she decided a color photography because the skin and eye color of Elijah Wood easily may allow contrasting with the background, actually makes contrast among them, his eyes with his skin, and this with his hair. In the other place she uses the black and withe photography for make the face of Gael Garcia wither, and then make more notable.

Sin título-1

Contrast.

This could be the principle that she most enjoys, this would explain too many things, the composition seems like all decisions she took goes around the contrast between two or more elements.  In the cover of Icon it is all about contrast, the suit contrast with the background and the shirt, the face contrasts with the background, actually the illumination over the face make contrast with all around, the golden circle globe with all design, and his hair with the background and the letters of Icon.  In the Amnesia magazine she decided a color photography because the skin and eyes color of Elijah Wood is a natural contrast fount with the background and his own face, she just to make contrast with the color for the text in the shirt.

aligment of editorial design of Amnesia and Icon Magazine cover by Marian Rodil

Repetition.

This is maybe the less important principle, just repeat in the first cover the typography for keep the two text elements related and the alignment with the title, and in the second actually she did not repeat no typography, color, size or alignment.

Repetition of editorial design of Amnesia and Icon Magazine cover by Marian Rodil

.

We understand better how the principles of design works naturally in a designer’s mind to flow, and she achieves a fusion and balance among them, that looks really simple but elegant, she puts too much emphasis in some principles and not too much in others.