Charging, the First Uncomfortable Silence in a Wonderful Night

Hello, good morning, evening or night, wherever and whenever you are. Let us review another week in Web Business Creations class of BYU Idaho. In the pathway to a new online business, we find the moment when we must ask the user their credit card number. Yes, this is the first uncomfortable silence in the conversation because your possible buyer stops and reflects if you are a true and serious business or a cousin of a Nigerian king who is ready to cheat unwary and innocent internet users.

Nevertheless, you can help that used to feel more confident, a carefully planned business, persuading by showing numbers, authentic images, clear information, a good original design for your website whit a defined purpose, and a trustworthy payment system.

This last thing is maybe the most important detail of all. Even there is on the web too many options, you have just a couple of them because you cannot add all of it on your website, actually I think most of the people feel more comfortable with the less possible number of options so it would be better if you chose only one.

Have you asked yourself Whit which of the payment systems your target audience or possible buyers feel more confident through purchasing? And how each one of this systems effects (if has any affectation) the profits of your website?

I really don’t know, and I honestly haven’t previous experiences with PayPal, I am not acquainted with, I always have thought is the old school of the payments systems, actually, I think I have never used it even once. Nevertheless, I use a lot Amazon, and I think the most significant issue with Amazon pay, (yes, Amazon has a payment system you can include on your website) is the confidence most of the web users have for this brand and its reputation, Actually, most of them have already given their credit card number to Amazon and are ready for use this system.  Is it like when you login into any website, as Spotify and you use your Facebook account for doing it, you trust in Facebook, you already have a count with, and that makes it easier and you feel more confident, that is exactly why Amazon pay is the best option.

You will use the trust most of the people have for Amazon, to work in your benefit, Anyway, I see as a good idea to have both options in my website, PayPal and Amazon pay.

 

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Hosting and Website Builder.

Other week studying the Web Business Creation, this time we made a pause, to choosing one Host, and a Website Builder.

There is a lot of things you should consider if you want chose any of this two important things for a business. I think everyone thinks the price is the most important, and, they are right in some way, whatsoever, here are a few things to consider at the same time that the price.

  1. The usability. If you are a beginner developer or you only want a want to have a website and make it yourself even you are not a developer, you must think about how much hard is develop your site in one specific builder. For example, Wix, and Squarespace offer a really intuitive and easy to use builder.
  2. The help and accessibility.  Through the develop you will find some issues to you must to discover or search for an answer, even almost all Hosting companies, has a very good customer attention, you will discover that the best place to learn an resolve that problems is with the online tutorials, that other users already did. In this case, you WordPress win because has the greatest users community and you can find anything about any detail you could have with WordPress.
  3. Mobile devices compatibility. Actually, the most of the visits you will have will be from a smartphone or mobile devices, so you must to consider how your website will look on it.
  4. Previous experience. You maybe want to make a research of what sites are made with the builder you want to use, for example, a lot of popular websites about news are made with WordPress,  like the BBC or NYT.  But you maybe want to design for a pinter or music compositor, so you should make a research about the sites already exist, and you can read cases about security or problems and experiences of other users.

I hope this helps you. Be bold and do not fear to err.

Drop Shipping vs Affiliate Marketing for Dummies

Hello, good morning, evening or night, wherever and whenever you are.

This week in Web Business Creations class of BYU Idaho we learn some peculiar things for anyone who is interested in the entrepreneurship online. I think the most significant online ideas for the beginners or young entrepreneurs of online business, the marketing tendencies of Drop Shipping and Affiliate Marketing.

Spoiler alert. This could be frustrating, because when you know them, you realize all money you have been loosing, all potential you have, and you have been wasting if you are, or you have been tried with online sales because these are two great ideas.

Well. The affiliate marketing is q way where you can start with the online sales without selling. I explain you, you must affiliate with a distributor for to promoting their products on your website, your work will be to bring traffic and influence en the opinion of your visitors for what they decide to buy the products of the company which you are affiliated, through a link which directs your visitors to the company website, in there they buy anything, so then the company pays you a commission after the sale was completed. You must not have an online store, a payment management system or storage, also you must not worry about the post-sale attention, all that work will be done for the company, a double sharp knife as I see, because though you are working in your position as influencer, the company is who has kept the possibles long life sellers. Regularly the commission used to be low if you talk about money, but hight if you talk in percentage.

Otherwise, the Drop Shipping is the way which you work also try to bring tram traffic to your website but in this case you are in charge of the sale, the logistic ship, the post-sale customer attention, and you use the company only to asking for they send the products you are promoting on your website. I mean, you actually have an online store in your website, your visitors buy directly any product to you, you receive their payment, then you pay the company for the product and the ship, and then the company sends the product to your visitor.

Even deal with all post-sale customer service could seem a disadvantage, is a great opportunity to improve the loyalty or your client and maybe lead them to a second or another complementary buy.

All depend on your vision goals and too many times in the product you want to sell but do not doubt to make an investigation deeper of the options that this both marketing tendencies have to offer your business.

Thanks for Sharing.

 

The New Adventures (and Business) starts in Google. 

Hello, good morning, evening or night, wherever and whenever you are. This will be a weekly blog for Web Business Creations class of BYU Idaho. Through this week happened some interesting things, first of all, I would like to remark the awesome process of the class, I learned some cool things that seems a little professional, like using Google AdWords or learning the business models and its differences, that really cool. I always have thought that is incredible that you can analyze and make decisions based on numbers, and that exactly AdWords do, I think is the way all important decisions must take.

I did some research of two possible business ideas with AdWords, is great how even you think something when you are analyzing the numbers of the reality you can change your mind, the statistics of Google convince to you and brings you encouragement for the better idea. Through this research, I found some interesting articles to improve the decision, I would like you to read it.

Through this research, I found some interesting articles to improve the decision, I would like you to read it.

1, a nice and funny video about stop brainstorming. https://www.youtube.com/watch?v=zanGrkO2ua0

And 2 the top 10 of rentable business on internet https://www.entrepreneur.com/article/266664

 

Well, I will start a new online business, I am not ready but this really helped. I believe that with the correct information we can make good, unique and interesting things.

 

It is equal but is not the same. Magazine ad.

Good morning, evening or night, anywhen and anywhere you are.

This last week I was working designing a new static add for a campaign which was already made.

I think you know about of Nintendo Company, is a Japanese multinational consumer electronics and video game Company founded on September 23, 1887.

“What color is yours?” was a huge and aspiring international campaign for the launching of the Gameboy color in 1998. The original target audience was the kids and teenagers between 8 and 17 and young adults between 18 and 30, gamers who had played with the first black and with Gameboy.

This is the original ad,

 

What color is yours? ad
What color is yours? ad

the ad is looking for expressing friendship and diversity, using the red and yellow in the center at the same time is expressing intensity and joy. One important thing is that even the all devices are relatively small, remain they are the main point in the whole artwork.

Uses just one single heading with a typography Sanserif of the decorative family, made it with a stencil, which looks irreverent and modern, almost like a wall in the street.

This ad is aligned horizontally, and repeat the same concept over and over again five times, and order the colors for brings the more possible contrast over the white background, actually, there are other Gameboy colors which are not in this ad, like the white, gray and pink.

Like I said the multicolor pallet gives to the composition a sense of boldness and variety.

This is the new ad.

original ad by Joseph Bustamante

To remark the consistent in the campaign I am using the same pattern repetition, the same number of objects, same color pallet, and the same heading, with a different font but of the same family. Also the concept to contrasts with the white background, and connect the product with a character.

I decided to keep away the black one to give room for the pink to make the ad more jazzy and funny. Instead of models I used the classical and most significant characters of the classic Gameboy, but now in color, the viewer, or audience feels attraction and sympathy for one, and I made bigger the devices, to give them more relevance. I remarked also the Nintendo logo.

Thanks for reading, I hope you like it, this was my ad, leave know in your comments any idea or some detail I forgot or I could improve. Thank you.

 

originals:

original ad here

new ad here Mario, Ghost, Picachu, Link, Kirby, logo, and Gameboys.

One Ad, Adding Creativity to a Couple of Photos.

ad by josep Bustamante.
ad by josep Bustamante.

Hello, through these 4 weeks I had a challenge, creating an static TV ad and Facebook ad, with some specifications for the following audience Female on an age 18 – 24, Single, with Master or Doctorate and an income between $15,000 –$39,000 who watch TV and Social Media…. that was a little hard… And the product: Desk Drawer Organizers. Even is something simple, maybe bored, I want to leave clear a message, our product ends the clutter of your drawers and harbor pace, order and organization.

Even is something simple, maybe is something boring, I want to leave clear a message, our product ends the clutter of your drawers and harbor peace, order, and organization; in a funny way.

All started with an idea in a sketch, I had two ideas (the second and third are in fact the same.):

sketch by joseph Bustamante
sketch by joseph Bustamante

sketch by joseph Bustamante
sketch by joseph Bustamante

But I decided for the simpler, and actually, for the second one, I would need a very specific group of photography hard to find. So, with just two common photos I could blend it and make the ad, you can review the originals at the bottom of this post.

Because the principle theme is something about writing, the most important was choosing the typography, in this case, I decided for the body one of script category, called Sacramento, and for the headings two different category for make a significant and remarkable contrast, first the same Sacramento, to make a kind of Repetition and second Akko from the Sanserif category, in a strong jazzy color.

ad by josep Bustamante.
ad by josep Bustamante.

I played with Proximity, to group the heading even is made of two contrasting fonts,

ad by josep Bustamante.
ad by josep Bustamante.

And we align in diagonal the content doing a kind of asymmetrical repetition which means the transformation of chaos to order.

ad by josep Bustamante.
ad by josep Bustamante.

In this ad I have a background and foreground this remarks the mean theme and acts like other took to represent the transformation.  In conclusion, again the simple principles of design helped to build a whole design that actually works to transmit the message. What do yo think?

 

originals:

background The British Library.

foreground freepick.es 

Blank white writing book on a school desk with various paints, crayons and pencils.

A Little artboard, a Great Design. reloaded

Like in the last week, the time is for exercise the principles of design in a really small artboard (60px by 60px): icons. Sometimes we think that little draw is really small to be designed or for having enough space to apply a good design, and no matter too much the detail, but that is not true, the smallest and simplest artwork usually is the best. I thought in the target audience through I designed these icons, all people who use a cellphone can understand, since an adult or child, and represent and emotion easy to understand and easy to use, with a simple stroke, shape and concept.

Look these icons set I redesigned with the theme of traveling and landscape, I improved with your comments (thank you very much by the way) actually, adding more details.

set icons by Joseph Bustamante
set icons by Joseph Bustamante

 

1, London.

Even an icon is designed for not to be appreciated for a long time, (the people will see it for a couple of seconds, I think 2 maybe 3) we can detail it to bring it quality. I tried to add contrast, to highlight the Big Ben and the red bus to create the concept of London.

set-icon-london by Joseph Bustamante
set-icon-London by Joseph Bustamante

 

2, Just a Castel,

In this case, I used the repetition of geometric shapes for making a Castell, and to add shadow and depth with the same shapes, just with triangles and squares, and we imagine a place.

set-icon-castle by Joseph Bustamante
set-icon-castle by Joseph Bustamante

 

3, Mountains.

This is really incredible, how the contrast in color the same color in a different tone and repetition between the shapes creates a whole concept, in a group of layers we can create a complex landscape.

set-icon-castle by Joseph Bustamante
set-icon-landscape by Joseph Bustamante

 

4, Desert in the night.

In this, the proximity of the objects and its size on the artboard creates the sense of distance and depth.

Like in the last week, the time is for exercise the principles of design in a really small artboard (60px by 60px): icons. Sometimes we think that little draw is really small to be designed or for having enough space to apply a good design, and no matter too much the detail, but that is not true, the smallest and simplest artwork usually is the best. I thought in the target audience through I designed these icons, all people who use a cellphone can understand, since an adult or child, and represent and emotion easy to understand and easy to use, with a simple stroke, shape and concept.  Look these icons set I redesigned with the theme of traveling and landscape, I improved with your comments (thank you very much by the way) actually, adding more details.
set-icon desert by Joseph Bustamante

 

You just look an icon 1, 2 or 3 seconds to judge it, immediately you recognize a good one of a bad one.  But if the icon is well designed you understand easy and can express a better idea, concept, and art, and simply works better.