Hello, good morning, evening or night, wherever and whenever you are. Let us review another week in Web Business Creations class of BYU Idaho. In the pathway to a new online business, we find the moment when we must ask the user their credit card number. Yes, this is the first uncomfortable silence in the conversation because your possible buyer stops and reflects if you are a true and serious business or a cousin of a Nigerian king who is ready to cheat unwary and innocent internet users.
Nevertheless, you can help that used to feel more confident, a carefully planned business, persuading by showing numbers, authentic images, clear information, a good original design for your website whit a defined purpose, and a trustworthy payment system.
This last thing is maybe the most important detail of all. Even there is on the web too many options, you have just a couple of them because you cannot add all of it on your website, actually I think most of the people feel more comfortable with the less possible number of options so it would be better if you chose only one.
Have you asked yourself Whit which of the payment systems your target audience or possible buyers feel more confident through purchasing? And how each one of this systems effects (if has any affectation) the profits of your website?
I really don’t know, and I honestly haven’t previous experiences with PayPal, I am not acquainted with, I always have thought is the old school of the payments systems, actually, I think I have never used it even once. Nevertheless, I use a lot Amazon, and I think the most significant issue with Amazon pay, (yes, Amazon has a payment system you can include on your website) is the confidence most of the web users have for this brand and its reputation, Actually, most of them have already given their credit card number to Amazon and are ready for use this system. Is it like when you login into any website, as Spotify and you use your Facebook account for doing it, you trust in Facebook, you already have a count with, and that makes it easier and you feel more confident, that is exactly why Amazon pay is the best option.
You will use the trust most of the people have for Amazon, to work in your benefit, Anyway, I see as a good idea to have both options in my website, PayPal and Amazon pay.