Hello, this time let’s analyze one design by me. This will be an exercise of how to apply principles of design to make a professional work, I took an article which looks a little simple and writes for adults, that makes is some boring for young men or kids, so I decided to transform the article putting attention in that audience, and make it better for them.
Let’s take a look. You can find the original article here.
In the original article, the title and this photography are separated, I redesigned it with a cooler and modern typography, DK Mandarin, and make a contrast between them with color, actually the color of two Pokemon. We start reading since here and I try to catch the attention of the reader with a quotation.
For the body of the article, I chose an old style type for the paragraph (Mongolian Baiti), and a san serif for the quotes and subtitles (Avenir Next). Here the alignment positions the text just on the top and button of the page, it seems is just a little but with three columns there can be a lot of information.
I took this two photos some time ago, with the same app Pokemon Go, I added it, on the second page and this, really helps to make the text more flow with white space for rest and pause the reading. I like playing with the proximity between the text and the images that make looks fun and easy to read.
In conclusion, even the original article is a professional work I achieved the content is more organized and easier to read for to hook the young audience, even if they just give a quickly view through pages.
In this post, there are a basics guidelines of three important concepts that every professional photography knows but anyone of us can easily learn It and apply it to our photo, and joy a nicer experience viewing our memories uploaded in social media or for our records or journals. Once you start to apply it you notice the difference and you shall recognize why the goods photo by a professional photographer works, so are easy to understand and nice to view.
The rule of threes.
Have you noticed sometimes a digital camera function with which appears one nine square greed on the screen? Is that for play tic-tac-toe? Well, no, that greed helps you to apply the rule of three. This rule say that if you divided the screen in three equals parts horizontally and three equals parts vertically with 4 lines (the same as a tic-tac-toe) and the important action or central elements of the photography must be located in the intersections or along of this lines. The tic-tac-toe greed in your camera or cell phone really makes it easier. Try it yourself.
Look at this example by Gregory Colbert, a professional, popular, a good photographer, and also he is a nice guy, how he locates the relevant elements along the lower and the right lines, following the rule.
No doubt the lines affects the images, our brain reactions to that lines in an image or landscape, like if this would be arrows, our brain wants to know what is there further. The thing is you need to use the lines to your advantage. Recognize how in your composition or photography the lines draw a natural arrow which leads the viewer, so lead it to where you want; uses this lines to do it.
This time, again the nice guy, Gregory Colbert, uses diagonal lines from the stairs, to make the movement of the eye viewer through a trip around the elements he wants you look. You will have a really nice time knowing more about the work of Gregory Colbert here.
The depth of field.
A photography is a two-dimensional medium, you must put attention to the background, middle ground and foreground, and make this three contrasts (the most important) or kidney, giving to photography a sense of depth. A photography has not just one plane, is made rather by layers. This principle provokes you fell a photo with a depth of field like a real photography more than a cartoon.
In this photo Kim Leuenber, take shots of the little vintage and realistic toys, but choosing and focusing correctly the background and middle ground he achieves you think is a truth vehicle and a good take.
Look at these examples of practicing, I am not a professional photographer, but applying these principles my photos looks better.
One of the most important objects for achieving a good design is the type. Using the correct type makes the difference between a success design and a huge printable mistake. Even when someone couldn’t know the specific feature of the characters and what category this belongs, everyone can recognize the power this has to design, when we read some flyer, card or pamphlet, any piece of printed publicity, with a common typography or a common combination, immediately our brain relates it with the place where we saw for the first time or where we are acquainted with that kind of type, so we think in word, or a statement from the bank, or a bill, or a ticket, and think this was made for a novice with power point. In this post, I will try to show you how the correct type and combinations convert a design in a professional work design.
The image has 4 different type, and all works and combines successfully.
First of all, we need to discover what kind of type is each one of them. The serifs are the little auction or ornaments in the extreme of stroke, and the transition is the space between two parts of the stroke of a character, where used to turn the pen for write.
The first one is evidently a script font, looks like hand lettered with a pen in a continuous stroke.
Second, this belongs to a Sans Serif category, with no serifs and no thick/thin transition in the stroke.
In this case is an old-style type, has slanted serif and moderate thick/Thin transition.
In this last case is the same than the second one, to a Sans Serif category, with no serifs and no thick/thin transition in the stroke.
The designer focused into contrast in this composition, we have 3 different type which contrasts with each next to it.
In the first place, we have the contrast with two categorize (Scrip versus Sans Serif) additionally, we have a marked thickness of stroke and size.
Secondly is the same trick even looks completely different, a sans serif versus an old style with a marked thickness of stroke and size.
In conclusion, we could have a simple and nonprofessional work without this simple principles, imagine the same type and the size for everything would be a boring composition so then a boring world.
Marina Rodil Aka Lila Garamond is an argentine graphic designer who works principally in London, Argentine and Mexico and Spain, she performs publishing, magazines guides, branding, editorial work, corporate image and producer of content for sites and publicity, she is a freelancer and actually you can find her for booking in Domestika or his own web site marinarodil.com, even the site is some neglected is really easy contact her by his telephone number that the site provides.
She has worked with Campari, Smart Box, Camper, Icon, Ray Ban and BMW, you can review his portfolio in her website.
Marina preformed this cool and success two magazine covers for Amnesia magazine with Elijah Wood in 2015 and with Icon magazine of Prisa, with Gael Garcia Bernal in 2014, she was in charge of art direction and production, photography by Xavi Sancho.
Following I will try to pull apart his excellent design…
In the first cover Marina choose a simple centered alignment for make more combination with the completely frontal photography of the model and distribute the in two groups aligned on the top and bottom, but in the second one is more interesting that she breaks the symmetry and nothing is balanced and is all around the space.
In this case she group and get close the related information and lead the attention of the viewer and puts away that groups to make space for the central image and focal point of the cover
In first cover she decided a color photography because the skin and eye color of Elijah Wood easily may allow contrasting with the background, actually makes contrast among them, his eyes with his skin, and this with his hair. In the other place she uses the black and withe photography for make the face of Gael Garcia wither, and then make more notable.
This could be the principle that she most enjoys, this would explain too many things, the composition seems like all decisions she took goes around the contrast between two or more elements. In the cover of Icon it is all about contrast, the suit contrast with the background and the shirt, the face contrasts with the background, actually the illumination over the face make contrast with all around, the golden circle globe with all design, and his hair with the background and the letters of Icon. In the Amnesia magazine she decided a color photography because the skin and eyes color of Elijah Wood is a natural contrast fount with the background and his own face, she just to make contrast with the color for the text in the shirt.
This is maybe the less important principle, just repeat in the first cover the typography for keep the two text elements related and the alignment with the title, and in the second actually she did not repeat no typography, color, size or alignment.
We understand better how the principles of design works naturally in a designer’s mind to flow, and she achieves a fusion and balance among them, that looks really simple but elegant, she puts too much emphasis in some principles and not too much in others.