One Ad, Adding Creativity to a Couple of Photos.

ad by josep Bustamante.
ad by josep Bustamante.

Hello, through these 4 weeks I had a challenge, creating an static TV ad and Facebook ad, with some specifications for the following audience Female on an age 18 – 24, Single, with Master or Doctorate and an income between $15,000 –$39,000 who watch TV and Social Media…. that was a little hard… And the product: Desk Drawer Organizers. Even is something simple, maybe bored, I want to leave clear a message, our product ends the clutter of your drawers and harbor pace, order and organization.

Even is something simple, maybe is something boring, I want to leave clear a message, our product ends the clutter of your drawers and harbor peace, order, and organization; in a funny way.

All started with an idea in a sketch, I had two ideas (the second and third are in fact the same.):

sketch by joseph Bustamante
sketch by joseph Bustamante

sketch by joseph Bustamante
sketch by joseph Bustamante

But I decided for the simpler, and actually, for the second one, I would need a very specific group of photography hard to find. So, with just two common photos I could blend it and make the ad, you can review the originals at the bottom of this post.

Because the principle theme is something about writing, the most important was choosing the typography, in this case, I decided for the body one of script category, called Sacramento, and for the headings two different category for make a significant and remarkable contrast, first the same Sacramento, to make a kind of Repetition and second Akko from the Sanserif category, in a strong jazzy color.

ad by josep Bustamante.
ad by josep Bustamante.

I played with Proximity, to group the heading even is made of two contrasting fonts,

ad by josep Bustamante.
ad by josep Bustamante.

And we align in diagonal the content doing a kind of asymmetrical repetition which means the transformation of chaos to order.

ad by josep Bustamante.
ad by josep Bustamante.

In this ad I have a background and foreground this remarks the mean theme and acts like other took to represent the transformation.  In conclusion, again the simple principles of design helped to build a whole design that actually works to transmit the message. What do yo think?

 

originals:

background The British Library.

foreground freepick.es 

Blank white writing book on a school desk with various paints, crayons and pencils.
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A Little artboard, a Great Design. reloaded

Like in the last week, the time is for exercise the principles of design in a really small artboard (60px by 60px): icons. Sometimes we think that little draw is really small to be designed or for having enough space to apply a good design, and no matter too much the detail, but that is not true, the smallest and simplest artwork usually is the best. I thought in the target audience through I designed these icons, all people who use a cellphone can understand, since an adult or child, and represent and emotion easy to understand and easy to use, with a simple stroke, shape and concept.

Look these icons set I redesigned with the theme of traveling and landscape, I improved with your comments (thank you very much by the way) actually, adding more details.

set icons by Joseph Bustamante
set icons by Joseph Bustamante

 

1, London.

Even an icon is designed for not to be appreciated for a long time, (the people will see it for a couple of seconds, I think 2 maybe 3) we can detail it to bring it quality. I tried to add contrast, to highlight the Big Ben and the red bus to create the concept of London.

set-icon-london by Joseph Bustamante
set-icon-London by Joseph Bustamante

 

2, Just a Castel,

In this case, I used the repetition of geometric shapes for making a Castell, and to add shadow and depth with the same shapes, just with triangles and squares, and we imagine a place.

set-icon-castle by Joseph Bustamante
set-icon-castle by Joseph Bustamante

 

3, Mountains.

This is really incredible, how the contrast in color the same color in a different tone and repetition between the shapes creates a whole concept, in a group of layers we can create a complex landscape.

set-icon-castle by Joseph Bustamante
set-icon-landscape by Joseph Bustamante

 

4, Desert in the night.

In this, the proximity of the objects and its size on the artboard creates the sense of distance and depth.

Like in the last week, the time is for exercise the principles of design in a really small artboard (60px by 60px): icons. Sometimes we think that little draw is really small to be designed or for having enough space to apply a good design, and no matter too much the detail, but that is not true, the smallest and simplest artwork usually is the best. I thought in the target audience through I designed these icons, all people who use a cellphone can understand, since an adult or child, and represent and emotion easy to understand and easy to use, with a simple stroke, shape and concept.  Look these icons set I redesigned with the theme of traveling and landscape, I improved with your comments (thank you very much by the way) actually, adding more details.
set-icon desert by Joseph Bustamante

 

You just look an icon 1, 2 or 3 seconds to judge it, immediately you recognize a good one of a bad one.  But if the icon is well designed you understand easy and can express a better idea, concept, and art, and simply works better.