Exercising, Transforming, Designing.

Hello, this time let’s analyze one design by me. This will be an exercise of how to apply principles of design to make a professional work, I took an article which looks a little simple and writes for adults, that makes is some boring for young men or kids, so I decided to transform the article putting attention in that audience, and make it better for them.

 

Let’s take a look. You can find the original article here.

First page.

In the original article, the title and this photography are separated, I redesigned it with a cooler and modern typography, DK Mandarin, and make a contrast between them with color, actually the color of two Pokemon. We start reading since here and I try to catch the attention of the reader with a quotation.

 

Second page.

For the body of the article, I chose an old style type for the paragraph (Mongolian Baiti), and a san serif for the quotes and subtitles (Avenir Next). Here the alignment positions the text just on the top and button of the page, it seems is just a little but with three columns there can be a lot of information.

Third page.

I took this two photos some time ago, with the same app Pokemon Go, I added it, on the second page and this, really helps to make the text more flow with white space for rest and pause the reading. I like playing with the proximity between the text and the images that make looks fun and easy to read.

 

In conclusion, even the original article is a professional work I achieved the content is more organized and easier to read for to hook the young audience, even if they just give a quickly view through pages.

 

 

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Simple contrasting, and simple type choosing, for simple professionalism.

One of the most important objects for achieving a good design is the type. Using the correct type makes the difference between a success design and a huge printable mistake. Even when someone couldn’t know the specific feature of the characters and what category this belongs, everyone can recognize the power this has to design, when we read some flyer, card or pamphlet, any piece of printed publicity, with a common typography or a common combination, immediately our brain relates it with the place where we saw for the first time or where we are acquainted with that kind of type, so we think in word, or a statement from the bank, or a bill, or a ticket, and think this was made for a novice with power point. In this post, I will try to show you how the correct type and combinations convert a design in a professional work design.

I will analyze this image taken from the collection of picture quotes from The Church of Jesus Christ of Latter Day Saint, on his official website, (© 2015 by Intellectual Reserve, Inc. All rights reserved) we have not more information about the designer, but you can watching and download here.

meme-nelson-women-eve-1664520-print
original design

The image has 4 different type, and all works and combines successfully.

First of all, we need to discover what kind of type is each one of them. The serifs are the little auction or ornaments in the extreme of stroke, and the transition is the space between two parts of the stroke of a character, where used to turn the pen for write.

types on the composition
types on the composition

The first one is evidently a script font, looks like hand lettered with a pen in a continuous stroke.

category scrip
category script

Second, this belongs to a Sans Serif category, with no serifs and no thick/thin transition in the stroke.

category sans serif
category sans serif

In this case is an old-style type, has slanted serif and moderate thick/Thin transition.

category old style
category old style

In this last case is the same than the second one, to a Sans Serif category, with no serifs and no thick/thin transition in the stroke.

category sans serif
category sans serif

The designer focused into contrast in this composition, we have 3 different type which contrasts with each next to it.

In the first place, we have the contrast with two categorize (Scrip versus Sans Serif) additionally, we have a marked thickness of stroke and size.

Secondly is the same trick even looks completely different, a sans serif versus an old style with a marked thickness of stroke and size.

contrating
contrasting

In conclusion, we could have a simple and nonprofessional work without this simple principles, imagine the same type and the size for everything would be a boring composition so then a boring world.