It is equal but is not the same. Magazine ad.

Good morning, evening or night, anywhen and anywhere you are.

This last week I was working designing a new static add for a campaign which was already made.

I think you know about of Nintendo Company, is a Japanese multinational consumer electronics and video game Company founded on September 23, 1887.

“What color is yours?” was a huge and aspiring international campaign for the launching of the Gameboy color in 1998. The original target audience was the kids and teenagers between 8 and 17 and young adults between 18 and 30, gamers who had played with the first black and with Gameboy.

This is the original ad,

 

What color is yours? ad
What color is yours? ad

the ad is looking for expressing friendship and diversity, using the red and yellow in the center at the same time is expressing intensity and joy. One important thing is that even the all devices are relatively small, remain they are the main point in the whole artwork.

Uses just one single heading with a typography Sanserif of the decorative family, made it with a stencil, which looks irreverent and modern, almost like a wall in the street.

This ad is aligned horizontally, and repeat the same concept over and over again five times, and order the colors for brings the more possible contrast over the white background, actually, there are other Gameboy colors which are not in this ad, like the white, gray and pink.

Like I said the multicolor pallet gives to the composition a sense of boldness and variety.

This is the new ad.

original ad by Joseph Bustamante

To remark the consistent in the campaign I am using the same pattern repetition, the same number of objects, same color pallet, and the same heading, with a different font but of the same family. Also the concept to contrasts with the white background, and connect the product with a character.

I decided to keep away the black one to give room for the pink to make the ad more jazzy and funny. Instead of models I used the classical and most significant characters of the classic Gameboy, but now in color, the viewer, or audience feels attraction and sympathy for one, and I made bigger the devices, to give them more relevance. I remarked also the Nintendo logo.

Thanks for reading, I hope you like it, this was my ad, leave know in your comments any idea or some detail I forgot or I could improve. Thank you.

 

originals:

original ad here

new ad here Mario, Ghost, Picachu, Link, Kirby, logo, and Gameboys.

One Ad, Adding Creativity to a Couple of Photos.

ad by josep Bustamante.
ad by josep Bustamante.

Hello, through these 4 weeks I had a challenge, creating an static TV ad and Facebook ad, with some specifications for the following audience Female on an age 18 – 24, Single, with Master or Doctorate and an income between $15,000 –$39,000 who watch TV and Social Media…. that was a little hard… And the product: Desk Drawer Organizers. Even is something simple, maybe bored, I want to leave clear a message, our product ends the clutter of your drawers and harbor pace, order and organization.

Even is something simple, maybe is something boring, I want to leave clear a message, our product ends the clutter of your drawers and harbor peace, order, and organization; in a funny way.

All started with an idea in a sketch, I had two ideas (the second and third are in fact the same.):

sketch by joseph Bustamante
sketch by joseph Bustamante

sketch by joseph Bustamante
sketch by joseph Bustamante

But I decided for the simpler, and actually, for the second one, I would need a very specific group of photography hard to find. So, with just two common photos I could blend it and make the ad, you can review the originals at the bottom of this post.

Because the principle theme is something about writing, the most important was choosing the typography, in this case, I decided for the body one of script category, called Sacramento, and for the headings two different category for make a significant and remarkable contrast, first the same Sacramento, to make a kind of Repetition and second Akko from the Sanserif category, in a strong jazzy color.

ad by josep Bustamante.
ad by josep Bustamante.

I played with Proximity, to group the heading even is made of two contrasting fonts,

ad by josep Bustamante.
ad by josep Bustamante.

And we align in diagonal the content doing a kind of asymmetrical repetition which means the transformation of chaos to order.

ad by josep Bustamante.
ad by josep Bustamante.

In this ad I have a background and foreground this remarks the mean theme and acts like other took to represent the transformation.  In conclusion, again the simple principles of design helped to build a whole design that actually works to transmit the message. What do yo think?

 

originals:

background The British Library.

foreground freepick.es 

Blank white writing book on a school desk with various paints, crayons and pencils.

A Little artboard, a Great Design. reloaded

Like in the last week, the time is for exercise the principles of design in a really small artboard (60px by 60px): icons. Sometimes we think that little draw is really small to be designed or for having enough space to apply a good design, and no matter too much the detail, but that is not true, the smallest and simplest artwork usually is the best. I thought in the target audience through I designed these icons, all people who use a cellphone can understand, since an adult or child, and represent and emotion easy to understand and easy to use, with a simple stroke, shape and concept.

Look these icons set I redesigned with the theme of traveling and landscape, I improved with your comments (thank you very much by the way) actually, adding more details.

set icons by Joseph Bustamante
set icons by Joseph Bustamante

 

1, London.

Even an icon is designed for not to be appreciated for a long time, (the people will see it for a couple of seconds, I think 2 maybe 3) we can detail it to bring it quality. I tried to add contrast, to highlight the Big Ben and the red bus to create the concept of London.

set-icon-london by Joseph Bustamante
set-icon-London by Joseph Bustamante

 

2, Just a Castel,

In this case, I used the repetition of geometric shapes for making a Castell, and to add shadow and depth with the same shapes, just with triangles and squares, and we imagine a place.

set-icon-castle by Joseph Bustamante
set-icon-castle by Joseph Bustamante

 

3, Mountains.

This is really incredible, how the contrast in color the same color in a different tone and repetition between the shapes creates a whole concept, in a group of layers we can create a complex landscape.

set-icon-castle by Joseph Bustamante
set-icon-landscape by Joseph Bustamante

 

4, Desert in the night.

In this, the proximity of the objects and its size on the artboard creates the sense of distance and depth.

Like in the last week, the time is for exercise the principles of design in a really small artboard (60px by 60px): icons. Sometimes we think that little draw is really small to be designed or for having enough space to apply a good design, and no matter too much the detail, but that is not true, the smallest and simplest artwork usually is the best. I thought in the target audience through I designed these icons, all people who use a cellphone can understand, since an adult or child, and represent and emotion easy to understand and easy to use, with a simple stroke, shape and concept.  Look these icons set I redesigned with the theme of traveling and landscape, I improved with your comments (thank you very much by the way) actually, adding more details.
set-icon desert by Joseph Bustamante

 

You just look an icon 1, 2 or 3 seconds to judge it, immediately you recognize a good one of a bad one.  But if the icon is well designed you understand easy and can express a better idea, concept, and art, and simply works better.

Marina Rodil. Irreverently elegant.

Marina Rodil Aka Lila Garamond is an argentine graphic designer who works principally in London, Argentine and Mexico and Spain, she performs publishing, magazines guides, branding, editorial work, corporate image and producer of content for sites and publicity, she is a freelancer and actually you can find her for booking in Domestika or his own web site marinarodil.com, even the site is some neglected is really easy contact her by his telephone number that the site provides.

She has worked with Campari, Smart Box, Camper, Icon, Ray Ban and BMW, you can review his portfolio in her website.

Amnesia and Icon Magazine cover

Marina preformed this cool and success two magazine covers for Amnesia magazine with Elijah Wood in 2015 and with Icon magazine of Prisa, with Gael Garcia Bernal in 2014, she was in charge of art direction and production, photography by Xavi Sancho.

Following I will try to pull apart his excellent design…

Alignment.

In the first cover Marina choose a simple centered alignment for make more combination with the completely frontal photography of the model and distribute the in two groups aligned on the top and bottom, but in the second one is more interesting that she breaks the symmetry and nothing is balanced and is all around the space.

aligment of editorial design of Amnesia and Icon Magazine cover by Marian Rodil

Proximity.

In this case she group and get close the related information and lead the attention of the viewer and puts away that groups to make space for the central image and focal point of the cover

Proxmity of editorial design of Amnesia and Icon Magazine cover by Marian Rodil

Color.

In first cover she decided a color photography because the skin and eye color of Elijah Wood easily may allow contrasting with the background, actually makes contrast among them, his eyes with his skin, and this with his hair. In the other place she uses the black and withe photography for make the face of Gael Garcia wither, and then make more notable.

Sin título-1

Contrast.

This could be the principle that she most enjoys, this would explain too many things, the composition seems like all decisions she took goes around the contrast between two or more elements.  In the cover of Icon it is all about contrast, the suit contrast with the background and the shirt, the face contrasts with the background, actually the illumination over the face make contrast with all around, the golden circle globe with all design, and his hair with the background and the letters of Icon.  In the Amnesia magazine she decided a color photography because the skin and eyes color of Elijah Wood is a natural contrast fount with the background and his own face, she just to make contrast with the color for the text in the shirt.

aligment of editorial design of Amnesia and Icon Magazine cover by Marian Rodil

Repetition.

This is maybe the less important principle, just repeat in the first cover the typography for keep the two text elements related and the alignment with the title, and in the second actually she did not repeat no typography, color, size or alignment.

Repetition of editorial design of Amnesia and Icon Magazine cover by Marian Rodil

.

We understand better how the principles of design works naturally in a designer’s mind to flow, and she achieves a fusion and balance among them, that looks really simple but elegant, she puts too much emphasis in some principles and not too much in others.